Last updated: June 23, 2026
Why AI claims need scrutiny
AI-powered training software can speed up content creation, personalize support, and reduce manual administration. It can also generate inaccurate material, expose sensitive data, and make inflated productivity claims that do not survive real implementation.
The FTC has made clear that there is no AI exemption from existing consumer protection rules. If a vendor claims its AI can transform learning outcomes, replace instructional design effort, or guarantee productivity, buyers should ask for evidence.
Questions every AI training vendor should answer
- Which parts of the product use AI, and which are standard workflow automation?
- What evidence supports the claimed time savings or learning outcomes?
- Can customers review, edit, approve, and version AI-generated content before learners see it?
- Is customer content used to train shared models?
- How does the platform handle permissions, audit logs, and data retention?
- What happens when AI output is wrong, biased, incomplete, or unsafe?
How to run a proof test
Run a controlled proof test using your own content and your own success criteria. Give each vendor the same source documents, the same target audience, and the same required output. Score the result on accuracy, structure, assessment quality, edit time, accessibility, and compliance fit.
Do not accept a polished demo using vendor-selected content as proof. The useful test is whether the platform handles your actual policies, messy source files, and approval process.
Data, privacy, and security controls
If the platform supports retrieval-augmented generation, ask how documents are indexed, who can access them, whether permissions are inherited, and whether generated answers cite source material.
For regulated or sensitive training, require clear answers on encryption, data residency, sub-processors, model providers, retention windows, deletion, and audit logs.
A practical vendor scorecard
- Evidence: customer proof, pilot data, and clear definitions of claimed savings.
- Control: human review, permissions, approvals, and versioning.
- Accuracy: source grounding, citations, and error handling.
- Security: data protection, retention, deletion, and auditability.
- Fit: workflow support for your training type, not just generic AI content generation.
Sources & further reading
- FTC: Crackdown on Deceptive AI Claims and Schemes — ftc.gov/news-events/news/press-releases/2024/09/ftc-announces-crackdown-deceptive-ai-claims-schemes
- NIST: AI Risk Management Framework — nist.gov/itl/ai-risk-management-framework